Rise of the technophobe – education key to tech adoption, says HSBC
June 9, 2017 | HSBCOriginally printed: May 24, 2017
- 80% believe that technology makes their lives easier but almost three quarters (70%) rely on dated passwords for access and security
- The security of peoples’ finances is as important as the protection of their personal data (87%) by their bank
- 84% of respondents say they would share their personal data with their bank if it meant getting a better service
- Twice as many people (14%) would trust a robot to perform heart surgery than open a bank savings account (7%) for them
A lack of understanding and trust in technology is stalling mainstream adoption of innovative new services which could make millions of people’s daily lives simpler and more secure, new HSBC research reveals.
The HSBC research report, Trust in Technology, shows that technologies such as fingerprint recognition, voice recognition and robo-advice hold enormous potential for uses from bank security to mobile payments and investment advice, yet millions of people who could benefit do not trust them because they do not understand them well enough.
The study of more than 12,000 people in 11 countries reveals four in every five people (80%) believe that technology makes their lives easier but less than half (46%) trust fingerprint recognition to replace their password, despite it being recognised to be at least five1 times more secure and significantly more convenient than traditional passwords.
Eighty-four per cent of respondents say they would share their personal data with their bank if it meant getting a better service, underlining the need to educate consumers about the specific benefits of new technologies.
The data also show that, people believe their bank offering the protection of their personal data security is as important as the security for their finances (87%).
However, people rely on traditional passwords to confirm their identity (70%) with only a fifth (21%) using fingerprint recognition and just 6% using voice recognition, regardless of the security benefits.
People are twice as likely to trust a humanoid robot for heart surgery (14%) as they are to trust one to open a savings account (7%) and only 11% would trust any type of robot, including chatbots, to open a savings account or provide mortgage advice, despite the power of machines to analyse vast amounts of data to find the best deal.
Men (45% vs. 38%) believe they are the first adopters of new technology but the research shows that they tend to use it less than women.
While men were the heaviest users of PCs and laptops, faxes, pagers and landlines, women are embracing wearables, apps and tablets more than their male counterparts. While there is optimism around the progressive nature of technology, the significant majority of people have never heard of new technologies, and if they have, they couldn’t explain what they do.
The least understood new technologies include:
1. Blockchain, a digital ledger (80%)
2. Robo-advisers, automated investment advice (69%)
3. Finance applications integrated into social media, like WeChat or Facebook (60%)
Almost one in four people (24%) have not heard of, or do not know what voice activation technology is, despite it being widely available in consumer smartphones.
The data indicate that as a result there is a reliance on long established methods of money management with the most common traditional channels including:
1. Online banking via a bank website (67%)
2. ATMs (55%)
3. Branch visits (41%)
John Flint, Global Chief Executive of Retail Banking and Wealth Management at HSBC comments: “Digital technology is rapidly evolving and customers are now able to bank more simply, quickly and in the most secure way possible.
“While people say they place huge value in the security of their personal data, they do not yet understand that adopting new technologies can help them to protect their information. Our research shows many people do not understand new technologies and so are unable to place trust in them.
“We have a role to play in building our customers’ knowledge and trust so that they see the value to their lives in adopting a new payments app or the latest biometric security. At HSBC we will continue to adapt as customers’ needs change, to provide banking services on their terms.”
Increasing knowledge and understanding of new technologies, building predictability and reassuring users about security, are essential to establishing trust and accelerating adoption, the study indicates.
The research showed that providing a very simple explanation of how voice recognition works, ‘trust in biometrics’ rose from 45% to 51%.
Trust in technology not only varies across genders, ages and geographies but uses too with some surprising results.
HSBC Commitment
In response to the study HSBC has committed to developing its educational programme that will support the launch and adoption of new banking technology:
Introducing over 3,000 Digital Champions by the end of 2017, whose role is to help embed new digital ‘ways of working’ across HSBC, in particular with the customer-facing front line
By the end of 2017 over 31,000 HSBC employees in 12 markets will have received ‘Digital Thursday’ training – a worldwide initiative that involves HSBC’s Digital Champions delivering training to branch employees and contact centres, equipping them to have positive conversations with customers about the positive changes that digital is enabling.
Additional key findings
1. Consumer lack of understanding is further demonstrated by what people say are important banking services and their views on the importance of technologies which could deliver them:
More than three quarters of people (76%) say that their bank providing advice on financial behaviour is important to them, but only 44% say AI-powered investment advice is important
72% of respondents say personal advice from their bank to get the best deal is important to them, whereas only 53% say bank connectivity to the apps and websites they use to get spending recommendations is important.
2. Of the countries surveyed, there are three key expectations for a bank’s service when rolling out new technology:
Ensuring customers know where they can go for support if technology goes wrong (74%)
Advising customers on how the new technology can meet their needs (65%)
Sharing advice and information online (57%).